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"The most effective way to reduce waste is to not create it in the first place. Making a new product requires a lot of materials and energy - raw materials must be extracted from the earth, and the product must be fabricated then transported to wherever it will be sold. As a result, reduction and reuse are the most effective ways you can save natural resources, protect the environment and save money."

U.S. Environmental Protection Agency (EPA)
"Reducing and Reusing Basics"

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Environmental Stewardship

Radical Reuse and Resource Reduction for Better Environmental Stewardship

The Problem

Beginning in the 1960s, millions of miles of U.S. power cables were moved underground to beautify the landscape and minimize power outages due to storms. Underground cables generally have a useful life of 20 to 40 years but often endure damage from water and soil corrosion, resulting in power failures and other issues.

The traditional “solution” is to dig up yards and landscaping to install new cables—and because removing and disposing of the old cable is costly, it’s often left behind in the ground, interfering with the healthy growth of trees and plants. As our engineer Chris Campion puts it, “The carbon footprint of just leaving cable in the ground is huge.”

Novinium’s Unique Solution

Novinium offers a radical alternative. Instead of digging up and replacing those underground cables, Novinium restores them to better-than-new performance—effectively recharging them for another four decades or more—by injecting them, quickly and safely, with silicone-based fluids specially formulated to rejuvenate the cables from the inside out.

Environmental Impact

Cable replacement incurs many environmental costs, which is a concern for utilities focused on becoming more sustainable and green. The new cables themselves require significant amounts of aluminum, copper, and plastic to manufacture, not to mention the diesel fuel for the equipment needed to transport and install them.

By contrast, cable rejuvenation essentially recycles cable in place for healthier soil, trees, and plants. Choosing cable rejuvenation over cable replacement not only saves utilities money, it offers significant savings of precious natural resources.

Since its founding in 2003, Novinium has rejuvenated over 116 million feet of power cable, saving:

  • 10,000 tons of aluminum
  • 24,000 tons of copper
  • 48,000 tons of plastic
  • 50 million gallons of diesel fuel
  • The equivalent of 6.6 million metric tons of CO2

Environmental Stewardship Award

Novinium Environmental Stewardship AwardThe Novinium Environmental Stewardship Award celebrates our customers’ commitment to the environment by choosing cable rejuvenation to treat their aging underground power networks.

Every mile of underground cable rejuvenated using Novinium Cablecure® mitigates the equivalent of up to 300 metric tons of CO2. Cable rejuvenation saves valuable resources — not only the copper, aluminum, and polyethylene used to make the cable itself, but the diesel fuel used to transport it. Rejuvenating cable instead of replacing cable is less impactful to landscapes and habitats since the existing cable is recycled in place. Minimizing the number of cables abandoned in the ground is good for business and good for the environment.

Ten utilities from across the US and Canada will be presented with the award based on the number of feet of electrical cable they injected in 2016. In total, 5,581,681 feet of electrical cable were injected by these 10 utilities in 2016 which mitigated 317,139 metric tons of CO2 that would have otherwise been released into the environment.

Latest News on Novinium's Environmental Impact

FortisAlberta Inc. Receives Environmental Stewardship Award for Second Year

Calgary based FortisAlberta Inc. received Novinium’s Environmental Stewardship award for the second year in a row at its offices in Calgary, Canada.

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Alectra Utilities Receives Novinium Environmental Stewardship Award for Second Year

Novinium presented an Environmental Stewardship Award to Alectra Utilities, at their Cityview offices in Vaughan, Ontario Canada. The Environmental Stewardship Award was established by Novinium to honor the environmental commitment of electrical utilities that choose rejuvenation of their electrical cables over replacement of their aging, underground power networks.

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Novinium Presents Environmental Stewardship Award to Alectra Utilities

Novinium Presents Environmental Stewardship Award to Alectra Utilities.
Kent, WA  – November 30, 2017 – Novinium, provider of electrical cable rejuvenation for power utilities, presented an Environmental Stewardship Award to Alectra Utilities, at their Mississauga, Ontario offices in Canada. 

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